It is sometimes difficult to be inspired when trying to write a persuasive essay, book report or thoughtful research paper. Often of times, it is hard to find words that best describe your ideas. ResearchOver now provides a database of over 150,000 quotations and proverbs from the famous inventors, philosophers, sportsmen, artists, celebrities, business people, and authors that are aimed to enrich and strengthen your essay, term paper, book report, thesis or research paper.
Try our free search of constantly updated quotations and proverbs database.
Browse Authors:
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
(Click a letter to view the authors)
Letter "W" » William Bernbach Quotes
(Click a letter to view the authors)
«An idea can turn to dust or magic, depending on the talent that rubs against it.»
«All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level.»
Author: William Bernbach
| About:
Media
| Keywords:
brutalize, brutalized, brutalizes, brutalizing, high level, high society, lift, Mass, mass media, media, onto, professionally, shaper, shapers
«Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the core of his being.»
Author: William Bernbach
| About:
Action,
Humanity
| Keywords:
compulsions, core, dominate, Human Touch, insight, instincts, The Core
«Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.»
«We don't ask research to do what it was never meant to do, and that is to get an idea.»
Author: William Bernbach
| Keywords:
research
«In advertising, not to be different is virtual suicide.»
«Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?»
Author: William Bernbach
| About:
Advertising
| Keywords:
A.D., groom, groomed, grooming, grooms, impeccably, insurance
«In communications, familiarity breeds apathy.»
Author: William Bernbach
| About:
Communication,
Language
| Keywords:
apathy, breeds, communications, familiarity
«Advertising doesn't create a product advantage. It can only convey it.»
Author: William Bernbach
| Keywords:
advantage, advertised, advertises, advertising, convey, conveying, conveys, product
«In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.»
Author: William Bernbach
| About:
Evil
| Keywords:
displace, drive out, energetic, passive, real world
Research our database of over 800,000 top-quality pre-written papers plus 15,000 biographies for only $9.95/month.
Instant Account Activation. Register Now.
Instant Account Activation. Register Now.