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Letter "S" » Steve Tihanyi Quotes
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«We're not doing it because we're dazzled by celebrities. We do it for strategic purposes. Having the right type of personality (in GM vehicles) definitely helps the image of those vehicles.»
Author: Steve Tihanyi
«It can create a more personal relationship (between GM and some celebrities), and at the end of the day, the business of entertainment is a lot about who you have a relationship with.»
Author: Steve Tihanyi
«Obviously China's an important long-term business opportunity for the company. This was very important to them to get this bid. We want to make sure we're doing something important in that marketplace.»
Author: Steve Tihanyi
«It's subtle and it's organic,»
Author: Steve Tihanyi
«We're not just randomly giving out cars,»
Author: Steve Tihanyi
«[Tie-ins with entertainment are] a growing area of focus for us as an organization, ... In the past, we used to be very sports-focused.»
Author: Steve Tihanyi
«I look at this as an opportunity. Deep down I thought there was an opportunity to do something with a little more sense of permanency.»
Author: Steve Tihanyi
«I look at it as the fun capital of the world, the entertainment capital of the world. We want to take advantage of all the people coming through your town.»
Author: Steve Tihanyi
«At the end of the day, it has to result in sales.»
Author: Steve Tihanyi
«In a way, the eyes of the world are on this event and our product and our company. You want people to leave with the impression of an energetic and vibrant company that is also a healthy company.»
Author: Steve Tihanyi
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