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Letter "M" » Marshall McLuhan Quotes
«The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.»
«In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by disc»
«Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.»
«The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.»
«Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.»
«The rhythms of typing favour short, concise sentences, sentences with oral form.»
«Advertising is an environmental striptease for a world of abundance.»
«Environments are not just containers, but are processes that change the content totally.»
«A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.»
«A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.»

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