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Letter "D" » David Ozgo Quotes
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«Spirits are perceived as affordable luxury. People are more careful with their spending today. Maybe they can't buy a $40,000 BMW but they're willing to buy a good $60 to $70 bottle of Scotch. You don't get that kind of trading-up feeling with beer.»
Author: David Ozgo
«A middle-class man making $40,000 might not be able to buy a new BMW. But he can buy the occasional bottle of vodka for $35 a bottle. People are drinking less than they once did, but they are drinking better.»
Author: David Ozgo
«It's the only way to be objective.»
Author: David Ozgo
«The big difference between beer and spirits is that spirits like vodka and Scotch offer consumers a wide range of flavors and mixable options and you can buy them in a range of price points.»
Author: David Ozgo
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