«Sara Lee has enjoyed great success with its lineup of wheat and whole-grain breads, but the biggest opportunity remains with the majority of consumers who buy white bread, plain bagels, traditional English muffins and other popular white-flour products. By using a flour-blend strategy, we've created the No. 1 selling loaf of bread in America - Sara Lee Soft & Smooth Made with Whole Grain White Bread - that has been embraced by the important mainstream consumer. Now, we're building on that success by introducing similar products for the nutritionally important breakfast meal.»

«The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.»