… Mo'men is an Egyptian fast food chain, with branches all over Cairo, Alexandria and El Mansoura. The restaurant's menu offers a selection of sandwiches, featuring mainly beef, chicken and seafood, in addition to an assortment of finger foods…

… had about drinking coffee. With more than 1000 outlets across the USA (1997 numbers) and the intention of doubling that over the next 3 years and considering international expansion, the company has transformed a simple beverage into a lifestyle accessor…

… as the gateway and other products can be connected to the Internet via PLC (Power Line Communication). With PLC, communication is possible through a standard power line without separate connections. The Internet refrigerator has embedded…

… Seasons Hotel and Resorts began back in the 1960's when current chairman and CEO, Isadore Sharp, imagined a luxury accommodation chain that was able to set itself apart by focusing on personalised and quality services. This has proven to be a productive…

… Marketers usually use promotion to communicate and inform the public of their product. Promotion is also however used to influence the marketers target market usually via means of interpellation, promoting their product as better than any other…

… change or reinforce ones' prior attitude that is predictable of future behavior. We are not born with the attitudes which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through informati…

… draft amendments to the Tourism Law with Elina Kirova of BHROA; *The group contributed to the national meeting on Problems and Prospects of Bulgarian Tourism; *Six tourism sector meetings were held: three in preparation for Martin Webber's…

… History of Nike 3Signing First Endorsers 5Michael Jordan 6The Jordan Empire 7The Jordan Brand 10Conclusion Introduction Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you…

… * Significance of Language * The Impact of Language on Communication Decisions * The Impact of Language on Product, Distribution and Pricing Decisions * Examples of Language Blunders Made by International Marketers * Conclusion *…

… and Internet via Satellite is the latest in a series of market research reports which cover the latest trends in satellite communications and associated technologies. It focuses on the two main areas I believe are of interest to the industry, satellite…