HISTORY OF ANHEUSER- BUSCH The history of the Anheuser-Busch story is very interesting. It all started in 1860 when a business man named Eberhard Anheuser first financed a loan for a struggling local brewery and later bought up the interests of minority creditors. His son-in-law, Adolphus Busch joined the company as a salesman four years later. Over time, Adolphus became a partner and then president of the company. Adolphus is given credit as founder of the …showed first 75 words of 1485 total…

…showed last 75 words of 1485 total…that one must be 21 to drink legally and due to the fact that the beverage has a refreshing, young taste that would be appealing to younger drinkers but also offers a smooth, no after taste beverage for middle age women. We do not feel that this is a product that should be marketed towards older people. Like laggards in the market, they are used to a particular beverage and are hesitant to try new alternatives.