The accumulating event that occurred at the end of the Namizu Sake case is an illustration of how intercultural differences can have detrimental effects on its members. The situation arose from a video that was being show at the tasting room to customers that told a untrue story of how Mr. Kawate, the sake master, blacklisted himself from the profession in Japan and was never to be able to return nobly again. When the video …showed first 75 words of 566 total…

…showed last 75 words of 566 total…video in question with a section on how the Japanese culture betters the company and its product as a whole. By attempting to further the communication process between cultures and educate the employees and employers of the company, a sincere effort to prevent further detrimental situations should be seen. Although the results have already had its effects, the company can learn from the whole experience and look towards the future for a better workplace environment.