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…showed last 75 words of 519 total…buy the product those positive feelings and visions will be transformed into them. By using weasel words and other tactics, the advertiser is able to manipulate the consumer into believing something that is not really true. These tactics also make the consumer read too deeply into certain phrases. By doing this, the advertiser is able to persuade the consumer into buying their product, although the consumer does not fully understanding what the advertisement is saying.