Just as there is to everything else in life, there are costs and benefits to advertising. Advertising plays a major role in our lives. Everywhere you turn there is some form of advertising taking place. Companies spend outrageous amounts to get the attention of the viewer and hold it long enough to increase sales of there product. An example of this is a Chevy truck commercial. They use a more masculine approach to make you …showed first 75 words of 371 total…

…showed last 75 words of 371 total…like the high point of being a man. Without the truck it seems like they are trying to say you are not as much of a man. Most likely I wouldn't by something just because of a commercial. Trucks are nice and maybe they do make you appear to be more manly, but if I was to buy a truck its quality and care it had received would rank above its affects on my image.