Zara: IT for fast fashion Zara business culture Two words summarize Zara's competitive advantage: Fast & Efficient. Zara's first CEO José María Castellano Ríos established a clear business idea that represents every effort Zara's management exerts today: "Link customer demand to manufacturing, and link manufacturing with distribution." In a basic sense Mr. Castellano wanted his every critical element from Zara's Supply Chain (SC) …showed first 75 words of 1197 total…

…showed last 75 words of 1197 total…with processes. In short, a IS modernization strategy is a risky but necessary move. What's more, after analyzing the NPV values of this IS project using Zara costs estimates and applied to the entire Inditex yearly revenues and number of stores for 2002, I found that the NPV in 6 years of the modernization project is positive 126M (Exhibit 1). I recommend going forward with a phase in approach as soon as possible. RobConspire La Legal Masters MMVI