The World of E-Commerce E-Commerce today is a shape-shifter whose mission is various and evolving, one moment as small and personal as finding a local restaurant, the next as big and corporate as locating a pasta wholesaler for your chain of noodle shops. Thanks to new technologies and rapidly increasing Web access, e-commerce is beginning to pick up speed. Last year, very few European retailers were taking orders on the Web, but this year has …showed first 75 words of 3402 total…

…showed last 75 words of 3402 total…in this way. The growth rate of Italian users stayed close to zero for almost 15 years and only now is it beginning to show signs of life. The first web-surfers are young people who are inclined to use the web rather than the telephone and who constitute an interesting market only for a few firms. This does not however reduce the priority of e-business. The moral of the story? THE CLIENT IS ALWAYS WORTH IT.