Whirlpool Corporation Problem Statement: Where and how should Whirlpool expand to maintain a sustainable competitive advantage within the appliance industry? Analysis: The U.S. appliance market was completely saturated in 1986. Increased pressure from other companies like GE who implemented a $1 billion restructuring project on its appliance division, and Electrolux, a company that just inherited WCI and hence became a huge presence within the U.S., gave the Whirlpool top management concern on how to stay …showed first 75 words of 389 total…

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