What are three types of appeals/themes being used in advertisements? Explain what it should be used and provide examples What are the pros and cons using celebrity sports figures to promote a company's products? Explain the kind of impact sports celebrity endorses have in the average person purchases. Advertising is any paid form of non personnel presentation and promotion of ideas, or services by an identified sponsor. Advertisers include not only business firms, but …showed first 75 words of 826 total…

…showed last 75 words of 826 total…emotional responses such as feelings of arousal or even lust. These reactions can increase an ad's persuasive impact, with the opposite occurring if the ad elicits negative feelings such as disgust, embarrassment, or uneasiness. Sexual content stands little chance of being effective unless it is directly relevant to an advertisement's primary selling point. When used appropriately, however, sexual content is capable of eliciting attention, enhancing recall, and creating a favorable association with the advertised product.