I think that in order to increase sales to students and faculty, the College Bookstore must address and improve the areas of merchandise selection, staffing, and merchandise organization. My recommendations are based on the conclusion that these factors majorly contribute to the potential patrons decision to shop elsewhere. The main competition is Walton's and the Campus Drug Store, of which combined hold 72% of the students and faculty as patrons. RESEARCH METHODS In response to your …showed first 75 words of 917 total…

…showed last 75 words of 917 total…be aware of the overall stocking plan, know where everything is located, and be able to interchange positions in the event of rush periods. In the example of the cash register clerks, they should never have a period in which they have nothing to do. SUMMARY I would be happy to discuss the results of this research with you in more detail and can provide statistical backing for my figures and the overall survey conslusions.