1. Introduction As the development of economy, recently more and more people focus the importance of concept of Marketing because it has already improved the people's viewpoint which how to deal the business. However, one of the most persistent conceptual problems in marketing is its definition. In the light of Philip Kotler, marketing definition consist of social definition and managerial definition. (Kotler, 2000, p7-8). According to the British Chartered Institute of Marketing, Marketing is the management …showed first 75 words of 1824 total…

…showed last 75 words of 1824 total…control, 9th edn. Prentice-Hall, Saddle River, NJ. Kotler, P., (2000), Marketing Management, 10th edition, Prentice Hall International, Inc., U. S. A. Kotler, P., Armstrong, G., Brown, L. & Adam, S., (1998), Marketing, 4th edition, Prentice Hall, Singapore. Kotler, P., Brown, L., Adam, S. & Armstrong, G., (2001), Marketing, 5th edition, Prentice Hall, Singapore. Lancaster, G. & Reynolds, P., (1999), Introduction to Marketing, KOGAN PAGE, Great Britain. Peter, J. P. & Donnelly, J. H., (2001), Marketing Management, 6th edition, McGraw-Hill, Singapore.