USERS OF INTERNET Nielsen Media Research, which began studying Internet usage in 1994, reported that in 1995 40% of Americans over the age of 12 had access to computers. (Nielsen Media Research, July 1996) 10% of Americans over 16, were online at that time. In their most recent survey, taken in December 1996 and January 1997, Nielsen reported that 23% of Americans over 16 are now Internet users, an amazing rate of growth. At least 50.6 million Americans are now online, according to Nielsen. (Associated Press, March 13, 1997) "…showed first 75 words of 822 total…

…showed last 75 words of 822 total…other day, and 50% use it at least weekly. About 15% of Internet users have purchased goods online. "Items most frequently purchased include entertainment items such as books, CDs, tapes and videocassettes (32%), [computer] hardware/ software (21%), and airline tickets (14%)." Travel purchases in general, including airline tickets, hotel reservations and car rentals, account for 31% of all Internet spending, according to Nielsen. (Ibid) Works Cited 1. Adhost Client Services at http://adhost.com/service. html, 1997. 2. Anderson, Christopher, "The Accidental Superhighway," The