Toyota executives lead the customer satisfaction committee at TMS and TMC. * These committees help establish the link between marketing strategies and operational realities of the organization. DEVELOPMENT OF CUSTOMER SATISFACTION COMMITTEE * One of Toyota's key indicators of its performance for customer satisfaction is "initial quality" or " the quality percieved by the customer in the first few months of ownership. * The J.D. Power initial survey provides feedback on quality to automobile producers, individual diagnostics, and …showed first 75 words of 989 total…

…showed last 75 words of 989 total…data, come up with a conclusion, and then decide on a action of plan. REGIONAL/PRIVATE DISTRIBUTOR CUSTOMER SATISFACTION COMMITTEE * They are dedicated to solving problems and setting standards at local levels. * As top priority, they target high-volume, low satisfaction dealers on a monthly basis and urge them to follow specific customer satisfaction plan. * Having these Regional/Private distributor committees has helped the Region focus more on customer satisfaction issues rather than customer relation issues.