Tobacco in Advertising In the 1940s, medical research was not as advanced as it is today. Lucky Strike advertisers were unaware of the dangers or cigarette smoking. Therefore, including information and warnings to consumers was not the advertisers concern, promoting the product effectively was. In 1999, federal laws require warning labels be present on cigarette advertisements. The effectiveness of Lucky Strike advertisements in 1999 has not changed; among including warnings about smoking, the advertisers also use different …showed first 75 words of 1617 total…

…showed last 75 words of 1617 total…new more exciting lifestyle. The basis of Lucky Strikes advertising has shifted from what someone is smoking to whom is smoking. In the 1940s, advertisers did not include any labels to present the effects of smoking in their ads; however, in 1999, federal law mandates that the harmful effects of cigarette smoking be revealed to the consumer. This new wisdom about the dangers of smoking had changed the presentation of advertising, but it not its effectiveness.