Discuss the importance of a PR plan: In practicing effective public relations, it is very important for the public relations representatives to be on the same page as their clients. In addition, effective public relations requires a plan, which will act as a guide for carrying out and maintaining a public relations campaign. When creating a public relations plan, the client is involved throughout the process--this helps the public relations representatives better understand how their …showed first 75 words of 1293 total…

…showed last 75 words of 1293 total…media and public as the situation was resolved. The company took responsibility and made it clear that they were looking out for the public's best interest--these were two of the best things the company could have done. Johnson and Johnson probably did not expect the tampering to happen and were caught off-guard; however, the luckily had a good public relations team who were able to act quickly and put a crisis management plan into action.