The Little Tike's Company Summary When creating a company, the marketing strategy is very important. This strategy help determine how long the company will last. Marketing strategies are the marketing logics by which the company hopes to achieve strong and profitable customer relationships. It involves deciding which customers to serve and with what value proposition. (Armstrong, G & Kotler, P G5) In this strategy there needs to be a mix that the company uses …showed first 75 words of 638 total…

…showed last 75 words of 638 total…learned. This mix would be appealing to me as a parent. Parents want their children to have fun, learn, and be in a safe environment. References "about our company." Little Tikes. Little Tikes Inc.. July 14, 2004 < <Tab/> http://www.littletikes.com/aboutourcompany/default.asp?URL=/ <Tab/> aboutourcompany/history.asp?C=T.> Armstrong, G. & P. Kotler. (2005). Marketing: an introduction. 7th ed.: Prentice Hall.