Introduction This paper discusses the statement "The importance of the value proposition in identifying the value offered to customers, and the processes involved, are equally important to both customers and value chain partners". Since this statement, given by Walters (2002:198), can be interpreted in different ways, the meaning is to be determined. In this paper this statement is understood as arguing that the value proposition was equally important in identifying the value offered to customers and …showed first 75 words of 1437 total…

…showed last 75 words of 1437 total…No.3/4, pp. 302-318. Walters, D. 2002, Operations Strategy, Palgrave Mcmillan, Basingstoke, UK, pp. 41. Walters, D. 2004, "New economy - new business models - new approaches", International Journal of Physical Distribution and Logistics Management, Vol. 34, No.3/4, pp. 219-229. Walters, D. 2004b, "A business model for the new economy", International Journal of Physical Distribution and Logistics Management, Vol. 34, No.3/4, pp. 246-257. Walters, D. and Lancaster, G. 1999, "Value and information - concepts and issues for management", Management Decision, 37 (8), pp. 643-56