Word count (2500-3000): 2937 1. INTRODUCTION The tourism industry is believed to be the world's largest industry, and as such, involves a vast array of public and private sector organisations. This assignment will look at the types of government organisations that structure the UK tourism industry. It is important to look at the volume and value of the tourism industry first, so that the reader can appreciate the scope of tourism in the UK. Identifying the roles …showed first 75 words of 2933 total…

…showed last 75 words of 2933 total…tourists, and attracts them to other countries that may have cheaper accommodation. Having said that, the government is making strides towards reaching sustainable tourism by revamping organisations (e.g. VisitBritain), and introducing heavy marketing campaigns, as well as Regional Development Agencies (RDAs) to promote economic growth. The challenge for the DCMS is to continue to adapt to changing needs and environment, in order to remain one of the top five tourist industries in the world.