1.0<Tab/>INTRODUCTION Today, more and more transnational companies (TNCs) are seeking to take advantages of operating business in foreign countries. Founded in 1963, Hong Leong Management is one of Malaysia's largest conglomerates, with have companies in different sectors such as financial services, property, manufacturing and infrastructure. Though the conglomerate has already obtained success through its intensive business operations in different countries including Australia, New Zealand, China, Singapore, the Philippines, UK and US, …showed first 75 words of 4188 total…

…showed last 75 words of 4188 total…up a join venture in China is challenging, but if Hong Leong can handle accordingly and pay more effort to strengthening management, building famous brands and creating innovative, these risks can be outweighed by the potential opportunities. Finally, the speed and sequence of moves is vital as thousands of TNCs are staring at the China market, Hong Leong should take the advantage of being an early mover, and ensure the final success with more confidence.