The Starbucks Coffee Company is a business that operates on the cutting edge of the latest consumer needs and trends. This innovative company, at just over 30 years old, can brag of lighting fast growth as well as sustained profit. Starbucks' success can be attributed to its winning recipe of organization, quality, skilled management, and its ability to get people to over pay for its products. Starbucks has enjoyed success with managing its business in the …showed first 75 words of 1105 total…

…showed last 75 words of 1105 total…customers, but also to benefit its shareholders. It is this flexibility that allows such a company to excel, where many others have failed. Starbucks seems to have found a successful nitch in the marketplace with the products it sells and the way it markets them. By evolving in the world market through rapid changes, globalization, technological advances, and the birth of e-business, Starbucks has all but assured itself a future in the world of business.