CBBE of ALDO 1. Brand Salience ALDO is very well-known brand as a shoes retailer. Not only by aggressive advertising, but also by campaign of fight against AIDS, it places a premium on being a good corporate citizen by working to enrich the communities. Depth of brand awareness : we asked 7 friends of ours( all of them have been living Canada more than 10 years) about ALDO shoes and all of them know about ALDO very well. They …showed first 75 words of 256 total…

…showed last 75 words of 256 total…tags to be sold in ALDO stores worldwide and online at www.youthaids-aldo.org. With 100% of net proceeds benefiting YouthAIDS, the simple act of buying one empowerment tag for only $5 helps to educate and protect a young person from HIV/AIDS for six months. Aldo operates over 600 retail stores across Canada, the United States and the United Kingdom. People who were asked said the chain is highly visible(because of the big PHOTO for campaign)