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…showed last 75 words of 660 total…little trick Cicero thought was so important, prevails (322). After hearing what Kilbourne has to say, the consumer is ultimately disgusted with him or herself. However, this is good thing! We recognize how advertisers use pathos to evoke emotions of unsatisfaction about the way we look, and strive to become perfect by using their products. After these realizations the consumer is less likely to fall into the advertisers pitfall and more likely to conceive their motives.