Every society has mythology. In some societies, it's religion. Our religion is consumerism. Ellen Weis, San Francisco's Museum of Modern Mythology Consumerism fuels the capitalist fire. In a capitalist society, the goal is to make money, by whatever means possible, exploiting whichever potential weakness that might exist. The human race is one with a wild imagination, and this wild imagination, though a great strength, can, like all great strengths, serve as a potential weakness. It …showed first 75 words of 1802 total…

…showed last 75 words of 1802 total…on people's minds, consumerism seems to have worse effects. Still, they both share all of their main characteristics: morals, stories, idoltry, and faith, but consumerism seems to be coming out ahead in the race for the minds of Americans. Ellen Weis seems correct in calling consumerism our religion. Works Cited Adams, McCrea. "Advertising Characters." Signs of Life in the USA: Readings on Popular Culture for Writers. 2nd ed. Sonia Maasik and Jack Solomon. Boston: Bedford, 1997.