Communication: The Challenge Everybody talks about communication and its importance. From leaders such as Jack Welch of GE (in "Control Your Own Destiney): "Real communication takes countless hours of eyeball to eyeball, back and forth. It means listening more than talking .... It is human beings coming to see and accept things through a constant interactive process." To August Busch III of Anheuser-Busch (when asked by strategist Gary Hamel about the "one or two most important …showed first 75 words of 629 total…

…showed last 75 words of 629 total…We're seeking the ability to navigate through change for ourselves, but just too much information is buzzing past us to do so. This includes the vision-thing that's important to all of us. Our connection to corporate direction occurs not with your vision-communication sessions. It comes when ideas about the future are tied to concrete day-to-day decisions we must make. Hopeless? No. But most of the innovations delivering what we need carry another label besides "communication."