Executive Summary The Taco Bell Corporation is well positioned to continue to be a strong and expanding presence in the highly competitive fast food industry - if they maintain their strategic vision. The combination of strong, supportive knowledge based IT systems complementing a corporate culture that rewards innovation and entrepreneurial thinking offers unbeatable corporate efficiency and flexibility. The IT systems are used both to empower the staff and maximize the efficiency of scaleable delivery systems …showed first 75 words of 1354 total…

…showed last 75 words of 1354 total…to the Mexican niche of the fast food industry. Indeed if the company wants to meet the aggressive goals it has set for itself it must expand into other related markets. Because the industry is mature, the company will need to take market share from competitors by creating other fast food types that appeal to consumers. The company's acquisition of the Hot-n-Now chain shows a willingness to transfer their powerful operations fundamentals to related markets.