Contents Abstract 1. Introduction - Supermarket Retail Industry P3-5 2. Strategy P6-12 2.1 Tesco 2.1.1 Business-Level Strategy 2.1.2 Corporate-Level and international Strategy 2.1.3 Strategy Development 2.2 Sainsbury's 2.2.1 Business-Level Strategy 2.2.2 Corporate-Level and international Strategy 2.2.3 Strategy Development 2.3 Evaluation and Recommendations 3. Marketing P13-20 3.1 Product 3.1.1 Tesco 3.1.2 Sainsbury's 3.2 Price 3.2.1 Tesco 3.2.2 Sainsbury's 3.3 Promotion 3.3.1 Tesco 3.3.2 Sainsbury's 3.4 Evaluation and Recommendation 4. Organizational Culture P21-27 4.1 Organizational Culture 4.2 Recruitment 4.2.1 Tesco 4.2.2 Sainsbury's 4.3 Development & learning 4.3.1 Tesco 4.3.2 Sainsbury's 4.4 Evaluation and Recommendation 5. Conclusion P28 References P29 Bibliography Section 1 INTRODUCTION - SUPERMARKET …showed first 75 words of 4089 total…

…showed last 75 words of 4089 total…http://www.tescoindia.biz/peopleandculture.html [Access January 18th, 2006]. Sainsbury's Supermarket, http://www.coursework.info/i/59696.html [Access January 19th, 2006]. J Sainsbury's PLC News, http://www.j-sainsbury.co.uk/index.asp?PageID=322&subsection=news_releases&Year=2001&NewsID=110 http://www.j-sainsbury.co.uk/index.asp?pageid=322&subsection=case_studies&subsubsection=csr&subsubsubsection=consumers&section=consumers&id=insight [Access January 19th, 2006].