Have you ever seen or heard a commercial and then suddenly had an urge for something? Your urge may have been the result of subliminal messaging. "Subliminal messaging" can be defined as a technique of projecting information below an individual's threshold of sensation or awareness (The Subliminal Scares: "FCC Information Bulletin on Subliminals" 1). These messages were everywhere from radio broadcasts to Disney movies to commercials. "In 1958, a survey taken by Ralph Hauber showed that out …showed first 75 words of 1403 total…

…showed last 75 words of 1403 total…in 1958, we wouldn't be facing the profiling problem today. Whether it is embedded messages in commercials and television shows or Internet profiling, advertisers should not manipulate people. It is important that people recognize the techniques that people may be using to make us think a certain way. Subliminal messages are unethical and they are unnecessary. Bibliography people may be using to make us think a certain way. Subliminal messages are unethical and they are unnecessary.