Strategic Planning In organisational development, strategic management and marketing, organisations employ strategic planning as a way to move toward their desired future states. It is the process of developing and implementing plans to reach goals and objectives. Strategic planning, more than anything else, is what gives direction to an organisation. Process Most strategic planning methodologies are based on the STP process: *<Tab/>Situation - Where are we right now? How did …showed first 75 words of 1016 total…

…showed last 75 words of 1016 total…suppliers, unions, distributors, banks, and others. We should look at this business environment as a business ecosystem that both sustains, and threatens the firm. A company that is not well matched to its environment might not survive. Companies that are able to develop a successful business model and turn a core competency into a sustainable competitive advantage will thrive and grow. Very successful firms may come to dominate their industry (referred to as category killers).