Steps of the Marketing plan as suggested by MacDonald (2000), explain what each steps means to a company. <Tab/>In the increasingly competitive markets and complex environment in which companies operate, marketing has turned to become an asset of many companies today. Marketing plays a vital role for companies big or small, to survive this globalization era. It is important for a company to have a good marketing strategy in order to …showed first 75 words of 1567 total…

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