Introduction: The concept of CSR is complicated and, contested and unclear boundaries (Lantos, 2001; Moon, 2002). The scope of SCR is wide and difficult to define (Hemingway, 2002). The purpose of this essay is to clarify the concept of CSR by reviewing the different viewpoints of the business role in society from economic, ethical, altruistic and strategic. Concludes that strategic CSR is good for business & society. Defining CSR "An organization's obligation to maximize its positive impact …showed first 75 words of 1268 total…

…showed last 75 words of 1268 total…lies outside the company mission. I agree and support Lantos's view of strategic philanthropy CSR that is good for business and society and all corporations should consider this view seriously. A good example supporting the strategic CSR is in the case of Malden Mill burned factory, the owner continued to pay workers salaries until the new plant was built. This resulted an increase in productivity by 25% and quality defects decreased by 2/3 (Daviss, 2001, cited in Lantos, 2001).