Introduction: For some years some subtle changes in the practice of advertising have been reshaping the society people live in. The force of advertising reaches out and touches everyone living and working in the modern world today. Advertising is claimed by its practitioners to be largely responsible for the good things in life and is criticized by its opponents as the cause of unpleasant things (Lee & Johnson, 1999). The impact of advertising on the …showed first 75 words of 2428 total…

…showed last 75 words of 2428 total…pg.49-51. Matthews, T. (1997). Lost causes in advertising. B&T, pg.21. Foley, P.J. & Pastore, P. (1997). Ethics in advertising. Pontifical Council for Social Communications. Retrieved on 20th March, 2006 from http://www.vatican.va/roman_curia/pontifical_councils/pccs/documents/rc_pc_pccs_doc_22021997_ethics-in-ad_en.html Harms, J. & Kellner, D. (2006). Toward a Critical Theory of Advertising. Retrieved on 20th March, 2006 from http://www.uta.edu/huma/illuminations/kell6.htm