The wine industry is very much global, and is traditionaly rooted in typical variety coming from distincts regions of the world : California Napa Valley, the French regions of Burgundy and Beaujolais, fine Italian wines. Wine is very much tied to the winery it comes from in both brand and regional recognition. The global supply chain for the wine industry can take on several forms depending on where the wine is produced, who grows the grapes, …showed first 75 words of 870 total…

…showed last 75 words of 870 total…provides them with a great advantages when looking for their joint strategy. Finally the quest of Robert Mondavi corporation to develop strategic plan for future should bring it to a different path than its rivals. While others concentrates on acquisition and globalization, Mondavi prefers keeping itself organic and preservates its quality title. Reference 1.Michael A Roberto, Robert Mondavi and the Wine Industry,Harvard Business School, 2. www.robertmondavi.com : retrieved October 3, 2004 3. www.beverageindustry.com : retrieved October 3, 2004 .