Why launch an advertisement campaign? To start off, when your company is just becoming established in the British market, consumers will have no knowledge of your product, we must encourage or persuade the consumer to buy your product. To make customers aware of the product we must advertise. Large scale advertising mainly consists of advertising on TV, Radio, newspapers and other large scale media. This ensures that advertising reaches the largest amount of people in …showed first 75 words of 1523 total…

…showed last 75 words of 1523 total…bear. Some extremists may consider this to be unacceptable and may want the bear banned from sale or put out a campaign against the product. This should easily be solved with a well briefed PR team that have a capacity to lie. All doubts should be dispelled and children illustrated playing happily with the bear and there should be no other legal or PR problems, but it helps to have a well briefed PR team.