Table of content: Short history & background...........................................................................................2 The Reebok Brand.................................................................................3 Product lines........................................................................................3 Rbk...........................................................................................3 Performance...............................................................................4 Classic.......................................................................................4 Reebok Brand Licensing.........................................................................4 US Operations......................................................................................5 International Operations.........................................................................6 SWOT Analysis....................................................................................7 Financial Information............................................................................12 Short History and Background The story of Reebok starts in the 1890's when an Englishman, J.W.Foster, created the company: J.W.Foster and Sons aimed at meeting the demands of athletes which wanted shoes that could "run" faster. After several generations, the inheritants of Mr. Foster …showed first 75 words of 3202 total…

…showed last 75 words of 3202 total…gt;1.4 Book Value ($):<Tab/>24.38 <Tab/>20.61 <Tab/>17.34 <Tab/>14.69 <Tab/>12.19 <Tab/>10.57 <Tab/>9.40 Price/Sales:<Tab/>.90 <Tab/>.69 <Tab/>.67 <Tab/>.57 <Tab/>.52 <Tab/>.55 <Tab/>.16