Abstract <Tab/>Bausch & Lomb presented PureVision about two years ago in Hong Kong. Due to some reasons, the product was not promoted when it was first launched. The sale of this product is unsatisfactory, and the management would like to boost the sale by kicking off a PR campaign. This PR campaign was planned by linking the 'planning model' and 'evaluation model'. Public Relations Roll <Tab/&…showed first 75 words of 925 total…

…showed last 75 words of 925 total…comfortable continuous wear. Reference: PureVision - Wake up to PureVision, Retrieved on February 18, 2004 from World Wide Web: http://www.bausch.com/us/vision/products/softcontacts/purevision/ Approval Order - Visibility Tinted Contact Lens., Retrieved on February 18, 2004 from World Wide Web: http://www.fda.gov/cdrh/pdf/p980006s004.html About Bausch & lomb - Vision Care., Retrieved on February 18, 2004 from World Wide Web: http://www.bausch.com/us/vision/about/index.jsp?nav=topnav