The primary role of advertising is to influence the brands consumers select. To get them to buy your brand, you need to reach them when they are ready to buy a brand. Persuasion Theories in Advertising. We are bombarded daily with a variety of communicative devices that attempt to influence our thoughts, behaviors, and attitudes in some way. The primary role of this advertising methodology is to persuade, to change the way we construct a …showed first 75 words of 613 total…

…showed last 75 words of 613 total…services and, thereby, to compete better with each other. Another important influence of advertising is its ability to spur innovative activity by providing firms with an effective way of informing consumers about the availability of new products, or new applications of existing products. Clearly, a firm will be more likely to invest in improving its product if it has the means of informing consumers about the existence of the improved product and of its advantages.