Porters Five Forces: sports good stores Bargaining Power of Suppliers Supplier bargaining power is likely to be high. *The market is dominated by a few large suppliers rather than a fragmented source of supply, *There is the possibility of the supplier integrating forwards in order to obtain higher prices and margins. *Forward integration provides economies of scale for the supplier Bargaining Power of Customers Customers bargaining power is likely to be high *Switching to an …showed first 75 words of 343 total…

…showed last 75 words of 343 total…for exit are high (e.g. expensive and highly specialz- ed equipment) Note: we can state from porter's five forces that it is not a very attractive industry to enter. The competion is high and survival rate is low. In Boston, there are more that 50 stores, making it harder for a new one to enter this field. The suppliers have a strong hold over the market with customers having their own brand preferences and loyalty.