Executive Summary Pieles de la Garriga is a medium sized and family owned company, specialized in leather pelt manufacturing. At the end of August 2001, one year and a half after launching a new line of products targeted at the fur garment and accessory market, Pedro Saez, Manager of the rabbit pelt division and son of the General Manager José Saez, has to take an important decision. The company's main customer, Comerpiel, which accounts …showed first 75 words of 3293 total…

…showed last 75 words of 3293 total…cope with an increasing competitive market, where demand skyrockets. If Pedro Saez, a young and ambitious manager, eager to make proof of his management skills and abilities to his father, wants to develop business and to make his division grow fast, he has to take actions equal to his personal and professional ambitions. Of course, the move is hasardous, like all business decisions, but at least, this analysis will have helped identify the potential threats.