EXECUTIVE SUMMARY I. Mission Statement All-star Brands Corporation is one of the leading manufacturers of packaged goods in the world. The Pharmaceutical Division manufactures and markets both ethical and over-the-counter (OTC) medications to help improve human health. The mission of All-star is to provide both the consumer portion of the market, with products that help improve human health and also the internal environment of All-star. We are striving to produce cutting edge remedies for the …showed first 75 words of 2543 total…

…showed last 75 words of 2543 total…market and the strategic planning that is in place for each respective company. All-star will be able to plan accordingly, with a thorough analysis of specific surveys such as the market segmentation, correlation between shelf space and retailer support, and the brand awareness of All-round. Hopefully by eliminating some of the mistakes that we made and with some thoughtful planning we can work together as a team and claim our spot as the industry leader.