Abstract <Tab/>The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations have been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press agent and publicity since these were major elements from which modern public relations grew. Later as public relations was recognized and employed by more organizations, definitions began to …showed first 75 words of 985 total…

…showed last 75 words of 985 total…helping translate private aims into reasonable, publicly acceptable policy and action. <Tab/> Reference: Mission - At-A-Glance, Retrieved on February 5, 2004 from World Wide Web: http://www.prfirms.org/who/glance.asp Super Bowl News - Statement regarding the Super Bowl halftime show., Retrieved on February 6, 2004 from World Wide Web: http://www.superbowl.com/new s/story/7055426 PR Tactics - Experts talk., Retrieved on February 5, 2004 from World Wide Web: http://www.fullpicture.com