OVERVIEW Like a bizarre game of musical chairs, both Democrats and Republicans are scrambling to capture the votes of America's young adults. Comprising more than 17 percent of the entire U.S. electorate, 18- to 24-year-olds have become a commodity to political strategists regardless of their elephant or donkey persuasion. However, of the limited non-partisan groups striving to motivate young voters, few could adequately compete with MTV's Rock the Vote, created by recording artists in 1990. Studies …showed first 75 words of 1683 total…

…showed last 75 words of 1683 total…-27. <http://0-search.epnet.com.skyline.cudenver.edu:80/direct.asp?an=12526166&db=aph> (4 April 2004). 4.Plutzer, Eric. "Becoming a Habitual Voter: Inertia, Resources, and Growth in Young Adulthood." American Political Science Review, Vol. 96 Issue 1 (March 2002): 41-57. <http://polisci.la.psu.edu/faculty/plutzer/2002-Plutzer-APSR.pdf > (4 April 2004) 5.Tindell, John H. and Medhurst, Martin J. "Rhetorical Reduplication in MTV's Rock the Vote Campaign." Communication Studies, Vol. 49 (Spring 1998): 18-28.