Nature of Nine Lives' business and its critical success factors: Nine Lives is a pre-owned clothing consignment store. It deals with high quality clothing that is newly cleaned and look good as new. The customers of this store are those who want to find a better price on expensive clothing, most likely middle incomers, who are sensitive to price and who need expensive clothes to show-off in public. The factors such as size, style, and …showed first 75 words of 360 total…

…showed last 75 words of 360 total…periodicals or hand out introducing papers to potential customers, or link the Web site to some famous Web site. What lessons can be learned from this case: To use IT technology to improve a business, you must analyze the nature and critical success factors of the business first and then design the process based on the analysis. You can use IT technology to reengineer traditional business to make it much more effective and more efficient.