Strategic Marketing, MKT 501 Module #2 - Case Assignment "Recent Biotech Innovation is a Little Fishy" "Night Pearls" are not worn around the neck of the wealthy and famous and they are not a new appetizer at Red Lobster. These new little gems were stumbled upon by H.J. Tsai who is a professor of Fisheries Science at National Taiwan University. While working with genetically modified fish for medical research, Tsai isolated a gene from naturally glowing …showed first 75 words of 855 total…

…showed last 75 words of 855 total…fish that are lazily swimming about and listening to the tank gurgling in the corner. Yes, it is relaxing and I must agree with Mr Fang, that it is very therapeutic; but, they need not glow in the dark and especially need not cost $17.40 a piece! REFERENCES: http://www.sciscoop.com/ http://www.bbc.co.uk/worldservice/sci http://www.mindfully.org/GE/GE4 http://lists.envirolink.org/ http://greennature.com/ http://www.organicconsumers.org/