Introduction McDonald's has a highly developed marketing mix that includes products, placement, prices, and promotion for many deferent market segments. The marketing team believes that there is an opportunity to gain more customers and gain more repeat business from customers in a demographic that includes 18 - 24 year-old consumers. This new marketing program features a rewards card that allows consumers to earn points and redeem them for rewards. McDonald's Overview Image is important and having a …showed first 75 words of 1665 total…

…showed last 75 words of 1665 total…to not only learn what should be offered, but also encourage suggestions on how to put into practice this idea at the restaurant level. Conclusion McDonald's has the opportunity to be first-to-market with a rewards card promotion encouraging new business and repeat business in the young adult market. The next phase of the marketing plan addresses how to segment the target market, describing the consumers and how they make buying decisions, and a competitive analysis.