We will first try to analyze the pc industry by the help of Porter's Five Forces Model and then continue with explaining Dell's business model, its positioning, and its competitive advantages, which heavily depend on extremely successful direct sales model and supply chain management. We will wrap up the case with some recommendations. The PC industry has started to develop fast in the 80's when IBM, the leader of the industry thanks to the first …showed first 75 words of 1803 total…

…showed last 75 words of 1803 total…amp;lt;Tab/>= 1887*0.07 <Tab/><Tab/><Tab/><Tab/><Tab/>= $132 Total cost advantage<Tab/><Tab/><Tab/>= (1970-1887)-37+60+132 <Tab/><Tab/><Tab/><Tab/><Tab/>= $314